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10 WAYS INFORMATION SECURITY CAN INCREASE PROFITS

Information security is about more than preventing damaging breaches: it can also give you significant business benefits. Here are 10 ways your organisation could turn Information Security to your advantage:

1. Reduce costs by exploiting the full potential of secure online channels. Online channels offer huge potential to your business. Through exhaustive and ongoing testing, you can maximise their use by ensuring any potential for security breaches are minimised. As a result, you can confidently move more of your operation – your sales, your promotion, your partner communications, your customer service – on to this more cost-effective channel, dramatically and safely slashing your costs. By minimising or eliminating the frequency and impact of security events, your clients will have the confidence to use Online channels as their preferred method of transacting with you.
   
   
2. Drive efficiencies and improve customer service. Mobile working maximises flexible working and boosts productivity. And it also makes a huge difference to your customer service: when field staff are with customers or prospects, they can access information on the spot and speed up response times. With strong identity management and authentication, you can be sure that only authorised individuals can gain access remotely to your information and systems, giving you the opportunity to exploit mobile working to the full.
   
   
3. Speed up the sales cycle. Potential customers and partners will inevitably ask at some point: "How safe are you as a supplier?" If you pre-empt this question by introducing rigorous information security, you can slash the time it takes to reach a successful conclusion to your negotiations. By demonstrating that you have a structured approach to managing risk or by choosing to comply with industry best practice you can quickly build the confidence of customers, prospective customers and suppliers.
   
   
4. Attract and retain external investment. Potential investors want to know that they're placing their funds in an organisation which follows best practice, has strong controls and adheres to good corporate governance. By taking a proactive and structured approach to your information security, you can demonstrate to your investors that you are prepared to do what’s needed to operate successfully.
   
   
5. Gain market share. Many prospective customers now use levels of information security as one way of comparing and selecting suppliers. Having demonstrable world-class security practices says so much about your organisation, provides a key differentiator, and gives you competitive advantage. If you provide services using the internet as a channel, you can provide assurance through security testing and certification.
   
   
6. Keep staff focused and increase their productivity. The internet is a great enabling tool and can significantly boost staff productivity by giving them instant access to the information they need. You want to provide this resource, but you also want to remove the dangers which can damage your performance and bottom line. Through using appropriate web security technologies, you can limit staff access to only those sites which have relevance to their role – and keep them focused on the job in hand. Strong controls will also help minimise the likelihood of business interruption through web and email based malware and SPAM.
   
   
7. Lower the cost of compliance. Compliance is high on the agenda of even the smallest company, and information security has a key role to play. By implementing the highest levels of security, compliance becomes a logical and beneficial by-product. Testing and certification make it easier to demonstrate that your networks and applications are secure, streamlining your proof of compliance to the widest range of industry regulations. Strong reporting and management dashboards will demonstrate to auditors that you are in control.
   
   
8. Keep your reputation and protect your customer information. Laptops are becoming the device of choice for many organisations through their convenience and portability. You want your staff to be able to take their laptops wherever they go, but recent high-profile data losses have highlighted the ease with which the information they carry can be compromised or lost. Simple steps such as laptop encryption, available on a cost-effective managed basis, will slash this risk, protect your critical information and enable your staff to benefit fully from laptop portability.
   
   
9. Maintain predictable revenue streams. Your organisation relies on its online presence to continue to do business. But even the smallest organisation is a target for distributed denial of service attacks (DDoS) – and these can lead to a complete shut down of your systems. By using a robust DDoS mitigation service, you will not only deflect attacks but will also be seen as a tougher target than your competitors - and will stay open for business when others don't.
   
   
10. Don’t waste money on the wrong security measures. Your organisation is constantly being approached by security product vendors pushing the latest method of protection – but is your business really threatened? Through a structured approach to risk assessment, we can help you justify where you have threats to your business and where you don’t and where you should invest and where you shouldn't.

Find out more about how a well-structured information security programme can drive significant business benefits for your company NOW.

Security Alliance provides a portfolio of innovative and specialised services from market-leading organisations. Together, we provide an unrivalled breadth of service - and all available from one trusted source. We act in both an advisory and a hands-on capacity to identify, minimise and manage your security risks. Whether it’s reviewing your information security as a whole, implementing an innovative solution to a specific information security challenge, carrying out an in-depth penetration test, or managing your security on your behalf, we can help you meet your specific security requirements. We are totally independent of all security product companies and have no vested interest in selling security products, so can concentrate on doing the right thing for our clients.